The house of Hugo Boss introduced their new fragrance called Hugo Element back in February 2009‎.‎ The face of this fragrance is Jonathan Rhys Meyers‎,‎ the popular Irish film and TV actor‎.‎ The new fragrance‎,‎ Hugo Element‎,‎ goals at urban man who lives in accord with his time‎.‎ The top notes of this fragrance represent the water elements and give a first impression of fresh seashore‎.‎ The heart ingredients are driven by the new spicy notes of ginger and coriander leaf‎,‎ on behalf of the fire element‎.‎ In the base‎,‎ woody notes such as cedarwood‎,‎ signify the earth element‎.‎ The packaging is a clarification of an oxygen bottle and represents the air element‎.‎