Energise by Hugo Boss was launched in 2005. Hugo Boss Energise is built on a smooth base of fluid fruits and contrasting spices that impart an instantaneous freshness bound together by a dark woodiness. It is a fragrance for the man who has an attitude of irreverence and who is always willing to take the ride to the edge. He is a thrill‐seeker who knows that the aftershock will be just as dangerous.
The first fragrance from Hugo Boss was launched in 1985 and has launched new fragrances for men and women every year since. The Hugo Boss fragrance collection currently has well over 40 fragrances to date. Hugo Boss was founded in 1924 by Hugo Boss. In 1960 their first men's suit was produced and Hugo Boss has launched a wide range of clothing for women and children. Hugo Boss are reputed on their high quality clothing ranges. The Hugo brand is known for its fashion forward European influenced styles. To date Hugo Boss has a high quality range of clothing, accessories and fragrances.