Clear information shows clear thinking‎,‎ and clear thinking informs‎,‎ influences and impresses‎.‎ How often do you stare at uninviting and confusing presentations‎,‎ notes‎,‎ reports and information packs and get nothing out of them‎?‎ It doesn‎'‎t have to be like this‎.‎ We could all produce amazingly clear work that has incredible impact ‎-‎- if only we knew how‎.‎ This book shows you how‎.‎ It is full of ideas‎,‎ tips and principles that are simple and easy to implement‎,‎ yet brilliantly effective‎.‎You will never look at a business document in the same way again‎.‎ And your work will impress the people that matter and get the results you want‎.‎ It guides you through the most effective ways of using all forms of presenting information ‎- tables‎,‎ charts‎,‎ slides‎,‎ flowcharts‎,‎ etc‎.‎ Moon also introduces the new WiT ‎(‎Words in Tables‎)‎ approach to give impact to your message on all documents and slides‎.‎ "I love Jon‎'‎s work‎.‎ His tips are hugely useful‎,‎ his WiT fantastic and ground‎-breaking‎,‎ and his book essential reading‎.‎ If you want to enhance your sales tenders‎,‎ pitches and slides ‎-‎- if you want to win more business ‎-‎- get into Jon‎'‎s stuff‎.‎ It‎'‎s really‎,‎ really good‎.‎" Gavin Duffy‎,‎ a Dragon on Ireland‎'‎s "Dragons‎'‎ Den"‎,‎ top media coach and economics columnist with the Irish Sunday Independent "Every once in a while‎,‎ simple ideas change business forever ‎- this book is full of such ideas‎.‎ A must‎-read if you want to do something about all those impenetrable reports‎,‎ slides and information packs‎.‎ This book has all the answers and will redefine how you think about business documents‎.‎" Dominic Burke‎,‎ Chief Executive‎,‎ Jardine Lloyd Thompson Group plc‎.‎ "This is a vital topic that has been sorely neglected‎.‎ Jon‎'‎s book changes that‎.‎ It is crammed with new ideas that are creative‎,‎ thoughtful‎,‎ yet practical and relevant for all disciplines of business‎.‎ Essential reading for everyone in business‎!‎ " Dr Jikyeong Kang‎,‎ Professor of Marketing and Director of MBA Programmes‎,‎ Manchester Business School‎.‎ "I‎'‎ve seen Jon‎'‎s talk and his ideas are full of originality and wisdom‎.‎ Many ideas are stunningly simple‎,‎ others are mould breaking‎.‎ He takes preconceived thinking and turns it on his head‎.‎ Your business reporting will never be the same again‎.‎ " Michael Izza‎,‎ Chief Executive ICAEA‎.‎