For the past fifty years, the McKinsey Foundation for Management Research has offered awards for the best articles published each year in "HBR". These awards, judged by an independent panel of leaders in the business community, recognize outstanding works that are likely to have a major influence on the actions of business managers worldwide. This selection of winning articles not only provides a history lesson in the development of management thinking, but yields the best management advice that "HBR" has had to offer. "The Harvard Business Review Paperback" series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe.