This comprehensive Handbook provides a synthesis of current work and research in media management and economics‎.‎ The volume has been developed around two primary objectives‎:‎ assessing the state of knowledge for the key topics in the media management and economics fields‎;‎ and establishing the research agenda in these areas‎,‎ ultimately pushing the field in new directions‎.‎ The Handbook‎'‎s chapters are organized into parts addressing the theoretical components‎,‎ key issues‎,‎ analytical tools‎,‎ and future directions for research‎.‎ Each chapter offers the current state of theory and scholarship of a specific area of study‎,‎ and the volume contributors‎-‎-all well established in their areas of specialty‎-‎-represent domestic and international scholarship‎.‎ With its unparalleled breadth of content from expert authors‎,‎ the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms‎,‎ and establishes the direction for the next phases of research in this growing arena of study‎.‎ The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines‎.‎ As such‎,‎ this volume will be a required reference for students‎,‎ professors‎,‎ and industry practitioners for years to come‎.‎