PART I‎:‎ THE GLOBAL MARKETING ENVIRONMENT‎:‎ CHANGES AND NEW CHALLENGES‎;‎ 1‎.‎ Changes and New Challenges‎;‎ 2‎.‎ The Global Marketing Environment‎;‎ 3‎.‎ Understanding Global Cultures and Buyer Behaviour‎;‎ 4‎.‎ Opportunity Analysis and Selection of Markets‎;‎ PART II‎:‎ THE DEVELOPMENT OF GLOBAL MARKETING STRATEGIES‎;‎ 5‎.‎ Managing the Process of Globalization‎;‎ 6‎.‎ Market Entry Strategies‎;‎ 7‎.‎ Creating‎,‎ Developing and Maintaining Competitive Advantage‎;‎ 8‎.‎ Product and Brand Management‎;‎ 9‎.‎ Global Services Marketing‎;‎ 10‎.‎ Management of Global Communications‎;‎ 11‎.‎ Managing Supply Chain and Distribution‎;‎ 12‎.‎ Global Pricing and Terms of Access‎;‎ PART III‎:‎ MANAGING GLOBAL MARKETING OPERATIONS AND NEW CHALLENGES‎;‎ 13‎.‎ Sales Force Management and Negotiation‎;‎ 14‎.‎ Managing Global Marketing Relationships‎;‎ 15‎.‎ Global Marketing in the Digital Age‎;‎ 16‎.‎ Knowledge Management in International Operations‎;‎ 17‎.‎ Corporate Social Responsibility and Ethics‎;‎ 18‎.‎ Organizing and Cont‎.‎‎.‎‎.‎