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سعر ومواصفات Generic Global Marketing: Contemporary Theory, Practice And Cases By Ilan Alon. Eugene Jaffe

  • أفضل سعر لـ Generic Global Marketing: Contemporary Theory, Practice And Cases By Ilan Alon. Eugene Jaffe by جوميا فى مصر هو 1,395 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Generic Global Marketing: Contemporary Theory, Practice And Cases By Ilan Alon. Eugene Jaffe فى جوميا مع اسعار تبدأ من 1,905 ج.م.
  • أول ظهور لهذا المنتج كان فى نوفمبر 15, 2017

المواصفات الفنية

SKU:JU030BK10LE0ENAFAMZ

منتجات مماثلة

متجر

طرق الدفع

مدة التوصيل

تكلفة التوصيل

وصف جوميا

  • Category Type‎:‎ Business Communications
  • ISBN‎:‎ 9781138807884
  • Author‎:‎ Ilan Alon‎.‎ Eugene Jaffe
  • Publisher‎:‎ Routledge
  • Binding‎:‎ Paperback
  • Book Language‎:‎ English

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp‎.‎ International markets present different challenges that require a marketer to think strategically‎,‎ and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment‎.‎ Alon et al‎.‎ provide students with everything they need to rise to the challenge‎:‎ * Coverage of small and medium enterprises‎,‎ as well as multinational corporations‎,‎ where much of the growth in international trade and global marketing has occurred‎.‎ * A shift toward greater consideration of services marketing as more companies move away from manufacturing‎.‎ * A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present‎.‎ * Chapters on social media‎,‎ innovation‎,‎ and technology teach students how to incorporate these new tools into their marketing strategy‎.‎ * New material on sustainability‎,‎ ethics‎,‎ and corporate social responsibility‎;‎ key values for any modern business‎.‎* Short cases and examples throughout the text show students how these principles and techniques are applied in the real world‎.‎ *Longer cases provide instructors and students with rich content for deeper analysis and discussion‎.‎ Covering key topics not found in competing books‎,‎ Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers‎.‎ A companion website features an instructor‎'‎s manual with test questions‎,‎ as well as additional exercises and examples for in‎-class use‎.‎

  • Author‎:‎ Ilan Alon‎.‎ Eugene Jaffe
  • Publisher‎:‎ Routledge
  • ISBN‎:‎ 9781138807884

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