ivenchy launched their fragrance for men in September 2008 and was advertised by pop star Justin Timberlake‎.‎

The modern and contemporary perfume named Play Intense was presented in a bottle shaped like an MP3 player‎.‎ It is made of milky glass‎,‎ with cafalonium frame and rubber button to press‎.‎

This fragrant creation Givenchy Play Intense is a work of perfumers Emilie+Coppermann and Lucas Sieuzac ‎(‎Symrise‎)‎‎,‎ under direction of Françoise Donche‎,‎ the perfume nose of the house of Givenchy‎.‎