Style Shouldn’t Break the Bank

We set out to challenge the traditional business model by selling premium quality accessories directly to YOU​​​​​​​‎.‎

In 2013‎,‎ two watch enthusiasts ‎(‎Jake Kassan & Kramer LaPlante‎)‎ dropped out of college with the dream of reinventing the watch industry‎.‎ Tired of big brand markups‎,‎ the duo set out to create a direct to consumer model‎.‎ Due to enormous fan support‎,‎ we became the second highest crowd‎-funded fashion brand in 2013‎.‎ Through the amazing engagement of our fans we have established a growing community on social media amassing 1.5 million followers‎.‎

We were founded on the belief that style shouldn’t break the bank ‎- our goal is to change the way you think about fashion by offering high‎-quality minimalist products at a revolutionary price‎.‎