Flik Flak’s entire brand life is expressed in the word Passion‎.‎ Created in 1987‎,‎ Flik Flak was designed to be more than just a simple children’s watch‎.‎ It is notably the first ever brand of children’s watch to introduce the concept of teaching the time‎,‎ allowing this learning experience to be transformed into something amusing for children‎.‎ Synonymous with unique quality‎,‎ Flik Flak quickly became the world’s best‎-selling children’s watch‎.‎