Fendi launches men's fragrance Fan di Fendi pour Homme Acqua before the summer of 2013‎,‎ which is a new flanker of the first men's fragrance from the Fan di Fendi collection‎,‎ Fan di Fendi pour Homme‎,‎ which was launched in 2012‎.‎ The new version is described as a bluish glimmer of light somewhere between sea and sky‎;‎ a refreshing summer breeze that evokes freedom of Italian seascapes‎.‎

As a man who wears it‎,‎ this scent is adorned with epithets of elegance‎,‎ sophistication and spontaneity‎.‎ The composition is fresh and aromatic with initial notes that evoke the Mediterranean‎;‎ there are Italian bergamot‎,‎ lemon and lavender with sea accords‎.‎ Its aromatic heart blends f sage and basil with spices such as pink pepper and cardamom‎.‎ The woody base includes notes of cedar‎,‎ leather and musk‎.‎ The scent is created by Francois Demachy in collaboration with perfumers Delphine Lebeau‎-Krowiak and Benoist Lapouza‎.‎