Exploring Marketing Research Deals With The Design‎,‎ Collection‎,‎ Analysis‎,‎ And Reporting Of Marketing Research Data Relevant To A Firm‎'‎S Current And Future Needs‎.‎ The Text Focuses On Students As Managers‎,‎ Not Practitioners‎,‎ Of Marketing Research‎.‎ Students Learn About Traditional Types Of Marketing Research‎,‎ Such As Designing Questionnaires‎,‎ As Well As The Latest Technological Developments That Facilitate Marketing Research Including Data Collection Devices‎,‎ Data Analysis Tools‎,‎ And Practical Approaches To Data Analysis‎.‎ In Addition‎,‎ This Edition Places More Emphasis On Ethical And International Issues Relating To Marketing Research‎.‎

• Category Type‎:‎ Marketing & Sales
• Author‎:‎ William G‎.‎ Zikmund and Barry J‎.‎ Babin
• ISBN‎:‎ 9780324539028
• Binding‎:‎ Paperback
• Book Language‎:‎ English
• Publisher‎:‎ South‎-Western
• Number of Pages‎:‎ 720
• Book Origin‎:‎ United States