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Event Sponsorship

448 ج.م.
Liveغير متوفر

* Publisher‎:‎ Taylor & Francis * Copyright‎:‎ 2014 * Language‎:‎ English * ISBN13 ‎:‎ 9780415533881 * Number Of Pages‎:‎ 160 pages * Author‎:‎ Ian McDonnell‎,‎ Ma... المزيد عند جوميا

تحقق منه على جوميا

* Publisher‎:‎ Taylor & Francis * Copyright‎:‎ 2014 * Language‎:‎ English * ISBN13 ‎:‎ 9780415533881 * Number Of Pages‎:‎ 160 pages * Author‎:‎ Ian McDonnell‎,‎ Ma... المزيد عند جوميا

سعر ومواصفات Event Sponsorship

  • أفضل سعر لـ Event Sponsorship من جوميا فى مصر هو 448 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى إبريل 04, 2016

المواصفات الفنية

SKU:JU030BKAKHATNAFAMZ
الموديل:BACCAH ‎- 9780415533881
الخامة الأساسية:Paperback
المؤلف:Ian McDonnell‎,‎ Malcolm Moir

وصف جوميا

  • Publisher‎:‎ Taylor & Francis
  • Copyright‎:‎ 2014
  • Language‎:‎ English
  • ISBN13 ‎:‎ 9780415533881
  • Number Of Pages‎:‎ 160 pages
  • Author‎:‎ Ian McDonnell‎,‎ Malcolm Moir
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event‎,‎ how this can be gained and successfully managed to the benefit of both the sponsor and sponsee‎.‎ The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management‎.‎ It considers what sponsorship is‎,‎ its history and evolution‎,‎ what its marketing uses are‎,‎ how it can used efficiently‎;‎ the benefits it can bring to an event‎;‎ and how its results can be measured‎.‎ It also considers other funding sources for events including government grants‎,‎ crowd source funding and merchandising‎.‎ To reflect changes in the way firms communicate with their customers‎,‎ there is a strong focus on the use of social media‎,‎ e ‎- marketing and technology in sponsorship‎.‎ The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee ‎(‎the event‎)‎ to provide a holistic view of the sponsorship process‎.‎ Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid‎.‎ Learning outcomes‎,‎ discussion questions and further reading suggestions are included to aid navigation throughout the book‎,‎ spur critical thinking and further students‎'‎ knowledge‎.‎ This is essential reading for all students studying Events Management‎.‎

مميزات وعيوب Event Sponsorship

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