Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy‎.‎ Increasingly‎,‎ matters of corporate social responsibility are part of marketing‎'‎s domain‎.‎ Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices‎,‎ exploitative advertising‎,‎ counterfeiting‎,‎ product safety‎,‎ apparent bribery and channel conflict that companies face across the world‎.‎ A hallmark of this book is its international dimension along with high‎-profile case studies that represent situations in European‎,‎ North American‎,‎ Chinese‎,‎ Indian and South American companies‎.‎ Well known multinationals like Coca Cola‎,‎ Facebook‎,‎ VISA and Zara are featured‎.‎ The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing‎,‎ in order to provide students with the necessary theoretical foundation to engage in ethical reasoning‎.‎ A decision‎-making model is also presented‎,‎ for use in the case analyses‎.‎This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving‎,‎ sustainability‎,‎ retail practices‎,‎ multiculturalism‎,‎ sweat shop labor and sports sponsorship‎.‎ This unique case‎-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes‎.‎

• Author‎:‎ Patrick E‎.‎ Murphy‎,‎ Gene R‎.‎ Laczniak
• Publisher‎:‎ Routledge
• ISBN‎:‎ 9781138648098