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سعر ومواصفات Generic Entrepreneurship Marketing: Principles And Practice Of Sme Marketing By Sonny Nwankwo, Tunji Gbadamosi

  • أفضل سعر لـ Generic Entrepreneurship Marketing: Principles And Practice Of Sme Marketing By Sonny Nwankwo, Tunji Gbadamosi by جوميا فى مصر هو 651 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Generic Entrepreneurship Marketing: Principles And Practice Of Sme Marketing By Sonny Nwankwo, Tunji Gbadamosi فى جوميا, نون مع اسعار تبدأ من 4,133 ج.م.
  • أول ظهور لهذا المنتج كان فى نوفمبر 08, 2017
  • من بين المنتجات المماثلة لـ Generic Entrepreneurship Marketing: Principles And Practice Of Sme Marketing By Sonny Nwankwo, Tunji Gbadamosi أرخص سعر هو 297 ج.م. من نون

المواصفات الفنية

SKU:JU030BK0VMMTQNAFAMZ

منتجات مماثلة

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طرق الدفع

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تكلفة التوصيل

وصف جوميا

  • Category Type‎:‎ Business Strategy
  • ISBN‎:‎ 9780415573764
  • Author‎:‎ Sonny Nwankwo‎,‎ Tunji Gbadamosi
  • Publisher‎:‎ Routledge
  • Binding‎:‎ Paperback
  • Book Language‎:‎ English

Small and medium‎-sized enterprises ‎(‎SMEs‎)‎ dominate the market in terms of sheer number of organizations‎.‎ Their role in the business world is difficult to overstate‎.‎ Despite this‎,‎ there is a high failure rate among smaller organizations‎,‎ which can be explained to a significant degree by a lack of marketing understanding in this sector‎.‎ Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context‎,‎ providing a more value‎-added learning experience than your standard marketing run‎-through‎.‎ The authors deal directly with ‎"‎people issues‎"‎ ‎(‎i‎.‎e‎.‎ everyday entrepreneurial marketing interactions‎)‎ to prepare students for the ‎"‎dragon‎'‎s den‎"‎ of entrepreneurialism‎.‎ This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real‎-world understanding of the impact of their discipline on entrepreneurial firms‎.‎ The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach‎.‎

  • Author‎:‎ Sonny Nwankwo‎,‎ Tunji Gbadamosi
  • Puplisher‎:‎ Routledge
  • ISBN‎:‎ 9780415573764

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