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Entrepreneurship: A Process Perspective: International Edition

572 ج.م.

* Number Of Pages 496 * Publisher Thomson Learning * Copyright 2007 * Edition 2nd International Ed Edition Current‎,‎ comprehensive‎,‎ and cutting edge‎,‎ ENTREPRENEURSHIP‎:‎ A PROCESS PERSPECTIVE‎,‎ 2e equips potential entrepreneurs with the tools and insight for success‎.‎ With solid theory and relevant examples‎,‎ this thorough resource covers the entire ... المزيد عند جوميا

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تفاصيل المنتج

  • أفضل سعر لـ Entrepreneurship: A Process Perspective: International Edition من جوميا فى مصر هو 572 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى أكتوبر 25, 2014

المواصفات الفنية

SKU:JU030BKAEF85NAFAMZ
Model:9780324539691
Color:Multi-Color
Author:Robert Baron, Scott Shane

وصف جوميا

  • Number Of Pages 496
  • Publisher Thomson Learning
  • Copyright 2007
  • Edition 2nd International Ed Edition

Current‎,‎ comprehensive‎,‎ and cutting edge‎,‎ ENTREPRENEURSHIP‎:‎ A PROCESS PERSPECTIVE‎,‎ 2e equips potential entrepreneurs with the tools and insight for success‎.‎ With solid theory and relevant examples‎,‎ this thorough resource covers the entire process of building a business‎.‎ Seasoned instructors and entrepreneurial authorities‎,‎ Professors Baron and Shane deliver a practical‎,‎ applied process approach with a multidisciplinary perspective‎,‎ drawing on knowledge from the studies of economics‎,‎ psychology‎,‎ and other areas‎.‎ The book begins with recognizing opportunity and building a team‎,‎ and then moves through assembling finances‎,‎ the business plan‎,‎ legal issues‎,‎ marketing‎,‎ growth‎,‎ and exit strategies‎.‎ Rather than getting bogged down in excessive discussions of theory‎,‎ Baron and Shane use real‎-world examples to illustrate how students can apply chapter concepts to their own business ventures‎.‎ Thoroughly updated and revised based on student and professor feedback‎,‎ the second edition adds a chapter on legal issues specific to entrepreneurs‎-‎-including intellectual property considerations‎-‎-and an appendix on key accounting principles entrepreneurs should know‎.‎ A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth‎.‎ In addition‎,‎ new boxed features shed light on common myths and misperceptions about entrepreneurship‎.‎ The book is also packed with hands‎-on applications‎-‎-including a case written specifically for each chapter‎-‎-giving students experience putting text concepts into real‎-world action‎.‎

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