`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University`Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University`This book will fill a vital gap for post graduate research' - Professor Rod Brodie,University of Auckland Business SchoolFor anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.Unrivalled in its nature Doing Busi...