Using numerous real‎-life examples‎,‎ "Distribution Channels" explores the chain that makes products and services available for market and explains how to make the most of each step of the process‎.‎ By defining the role and significance of the various partners involved‎,‎ including distributors‎,‎ wholesalers‎,‎ final‎-tier channel players‎,‎ retailers and franchise systems‎,‎ the text provides a clear understanding of the entire go‎-to‎-market process‎,‎ whilst also explaining channel partners‎'‎ business models and how to engage with them for effective market access‎.‎ "Distribution Channels" covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers‎,‎ controlling brands‎,‎ integrating web and online channels‎,‎ building the value proposition and creating differentiation‎.‎ Comprehensive and clear‎,‎ this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery‎.‎