Ride your personal brand to the highest level in your field‎!‎ "A combination of inspiration and utility‎.‎‎.‎‎.‎A must‎-read for leaders‎,‎ entrepreneurs‎,‎ or anyone who wants to harness the power of their own personal brand‎.‎" ‎-‎-DONNY DEUTSCH‎,‎ television host and Chairman‎,‎ Deutsch Inc‎.‎ "Discover Your CEO Brand is an exploration into the art and science‎,‎ heart and soul‎,‎ and woof and warp of leadership‎.‎ The examples are compelling‎,‎ the reasoning impeccable‎,‎ and the motivation irresistible‎.‎" ‎-‎-ALAN WEISS‎,‎ Ph‎.‎D‎.‎‎,‎ author of Million Dollar Consulting and The Consulting Bible "I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values‎.‎ With the advice provided in Suzanne‎'‎s book‎,‎ I am confident readers will find the match that works best for them‎.‎" ‎-‎-JONATHAN RECKFORD‎,‎ CEO‎,‎ Habitat for Humanity International "Whether you are already a famous CEO with a well‎-established brand or just starting to craft that brand and its impact‎,‎ this book is an excellent resource and guide‎.‎ Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it‎.‎" ‎-‎-MARSHA FIRESTONE‎,‎ Ph‎.‎D‎.‎‎,‎ founder and President‎,‎ Women Presidents‎'‎ Organization "Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader‎.‎ Filled with engaging examples‎,‎ it is the quintessential guide to building your personal brand‎.‎" ‎-‎-ANDREW SOBEL‎,‎ author of All for One and Clients for Life About the Book Steve Jobs did it at Apple‎.‎ Indra Nooyi did it at Pepsi‎.‎ Alan Mulally did it at Ford Motor Company‎.‎ What did these business leaders do exactly‎?‎ They brought very real‎,‎ positive change to their organizations by using their unique CEO brand‎.‎ Now‎,‎ executive coach Suzanne Bates explains how you can exert the same kind of influence at your company‎.‎ Discover Your CEO Brand provides the insight‎,‎ knowledge‎,‎ and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence‎.‎ Bates walks you through the process step by step‎,‎ teaching you ways to increase your visibility and influence by combining traditional self‎-branding vehicles like PR and face‎-to‎-face networking with new social‎-media platforms‎,‎ including Facebook‎,‎ Twitter‎,‎ and blogs‎.‎ No two sets of values‎,‎ principles‎,‎ vision‎,‎ and skills‎-‎-the foundation of every successful CEO brand‎-‎-are alike‎.‎ Whether you‎'‎re a CEO‎,‎ team leader‎,‎ or entrepreneur‎,‎ you need to discover who you are as a leader‎,‎ what you believe‎,‎ and how that defines you‎.‎ It‎'‎s not as apparent as you may think‎.‎ Applying her years of expertise‎,‎ Bates takes you deep below the surface to find the powerful leadership brand inside you‎,‎ so you can‎:‎ Connect with key audiences Elevate your leader profile Attract and retain the best talent Create business opportunities Shape a high‎-performance culture Drive long‎-term value within your company It‎'‎s not about crafting a leadership style out of thin air in order to influence people and "get ahead‎.‎" It‎'‎s about discovering your own personal leadership style‎.‎ It‎'‎s about connecting with others authentically‎.‎ It‎'‎s about instituting change that benefits the company and the people in it‎.‎ You‎'‎re about to head down a road to dramatically improving your organization‎,‎ your career‎,‎ and your life‎.‎ Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand‎.‎