The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication‎,‎ public relations and marketing communications since 1984‎.‎ In this 9th edition‎,‎ James Watson and Anne Hill provide a detailed compendium of the different facets of personal‎,‎ group‎,‎ mass‎-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives‎.‎ They cover new applications and developments‎,‎ such as the incorporation of Neuroscience techniques in advertising and marketing‎.‎ Other updates include Cyber‎-bullying‎,‎ Twitter scandals‎,‎ conduct in media organizations‎,‎ on‎-line lobbying‎,‎ global protesting/petitioning‎,‎ and gender issues relating to social media in general‎.‎ While new entries explore the profound shifts that have taken place in the world of communication in recent years‎,‎ the purpose of this new edition is not necessarily to keep abreast of every new media event but to reflect the trends that influence and prompt such events‎,‎ such as the Leveson Inquiry and Report and phone hacking via mobile phones‎.‎ Politics seems to be playing out more on Twitter than in The Times‎.‎ This volume seeks to make its twenty‎-first century readers more media literate‎,‎ as well as more critical consumers of modern news‎.‎