Successful strategies must have one key element to produce spectacular results for your business ‎- originality‎.‎ However‎,‎ pure ingenuity can be hard to produce in the noise of derivative ideas and worn out processes drowning out fresh progress ‎- which is why you need Creative Strategy Generation to help guide you through tried‎-and‎-true business practices in a fresh‎,‎ new‎,‎ and exciting way‎.‎ The author‎'‎s diverse talents as an executive leader and a musical performer‎,‎ composer‎,‎ and songwriter shine through in a pitch‎-perfect mix of mind expanding theory and practical techniques to help you unlock the artistic strategist inside you‎.‎ Whether you work in a B2B or B2C company‎,‎ this proven approach can boost your strategic influence and track record‎,‎ as it has for the author and the many companies he has worked with‎.‎ Grounded in accessible explanations‎,‎ this practical guide explores the connections between the strategic and creative processes‎,‎ and it demystifies the complexities of developing a strategic plan by revealing how to‎:‎ develop the four proficiencies of Analysis‎,‎ Recollection‎,‎ Intuition‎,‎ and Artistry ‎(‎ARIA‎)‎ that are needed to creatively generate business strategies‎;‎ clear your mind for new ideas by condensing and organizing your existing business knowledge‎,‎ data‎,‎ and beliefs‎.‎ It finds your strategic inspiration and turn it into the vision‎,‎ goals‎,‎ and objectives that will ultimately drive your plan‎;‎ deeply understand your target customers and formulate strategies that uniquely address their needs and wants‎;‎ use storytelling to synthesize key messages‎,‎ generate interest‎,‎ create excitement‎,‎ and establish emotional connections to get buy‎-in for your strategic plan‎;‎ build a team that is fully invested‎,‎ trained‎,‎ and ready to play their respective parts as soon as your plan gets the green light‎;‎ and‎,‎ execute your strategy by fully supporting your team as a problem solver‎,‎ ongoing influencer‎,‎ and unflinching promoter‎.‎ Put the fun and excitement back into your business planning process by using Creative Strategy Generation to compose your company‎'‎s next strategic masterpiece‎.‎