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Crafting & Executing Strategy

336 ج.م.

* Publisher‎:‎ McGraw‎-Hill * Copyright‎:‎ 2011 * Language‎:‎ English * ISBN13 ‎:‎ 9780071317009 * Number Of Pages‎:‎ 1184 pages * Edition‎:‎ 18 Overview‎:‎ The 18th edition of ‎"‎Crafting and Executing Strategy‎"‎ represents one of our most important and thoroughgoing revisions ever‎.‎ The newest member of the author team‎,‎ Margie Peteraf‎,‎ ... المزيد عند جوميا

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  • أفضل سعر لـ Crafting & Executing Strategy من جوميا فى مصر هو 336 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى إبريل 04, 2016

المواصفات الفنية

SKU:JU030BKAKHGONAFAMZ
Model:BACCAH - 9780071317009
Main Material:Paperback
Author:Arthur A. Jr. Thompson, Margaret Peteraf, John E Gamble , A. J. Strickland Iii

وصف جوميا

  • Publisher‎:‎ McGraw‎-Hill
  • Copyright‎:‎ 2011
  • Language‎:‎ English
  • ISBN13 ‎:‎ 9780071317009
  • Number Of Pages‎:‎ 1184 pages
  • Edition‎:‎ 18
Overview‎:‎ The 18th edition of ‎"‎Crafting and Executing Strategy‎"‎ represents one of our most important and thoroughgoing revisions ever‎.‎ The newest member of the author team‎,‎ Margie Peteraf‎,‎ led a thorough re‎-examination of every paragraph on every page of the 17th edition chapters‎.‎ The overriding objectives were to inject new perspectives and the best academic thinking‎,‎ strengthen linkages to the latest research findings‎,‎ modify the coverage and exposition as needed to ensure squarely on‎-target content‎,‎ and give every chapter a major facelift‎.‎ While this 18th edition retains the same 12‎-chapter structure of the prior edition‎,‎ every chapter has been totally refreshed‎.‎ And the chapter content continues to be solidly mainstream and balanced‎,‎ mirroring both the best academic thinking and the pragmatism of real‎-world strategic management‎.‎ Known for its cases and teaching notes‎,‎ this edition provides an unparalleled case line up of 28 cases‎.‎ 25 of the 28 cases are brand new or extensively updated for this edition‎.‎ The selection of cases is diverse‎,‎ timely‎,‎ and thoughtfully‎-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about‎.‎ Many cases involve high‎-profile companies‎.‎ And there‎'‎s a comprehensive package of support materials that are a breeze to use‎,‎ highly effective‎,‎ and flexible enough to fit most any course design‎.‎

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