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سعر ومواصفات Contextual Pricing: The Death of List Price and the New Market Reality

  • أفضل سعر لـ Contextual Pricing: The Death of List Price and the New Market Reality by جوميا فى مصر هو 541 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Contextual Pricing: The Death of List Price and the New Market Reality فى جوميا مع اسعار تبدأ من 488 ج.م.
  • أول ظهور لهذا المنتج كان فى مارس 12, 2016
  • من بين المنتجات المماثلة لـ Contextual Pricing: The Death of List Price and the New Market Reality أرخص سعر هو 488 ج.م. من جوميا

المواصفات الفنية

SKU:JU030BKAJBPYNAFAMZ
المؤلف:John G Hanson‎,‎ Robert G Docters‎,‎ Cecilia Nguyen
الموديل:9780071772464

منتجات مماثلة

متجر

طرق الدفع

مدة التوصيل

تكلفة التوصيل

وصف جوميا

  • Format‎:‎ Hardback
  • Number of Pages‎:‎ 256 pages
  • Dimensions‎:‎ 148 x 230 x 28mm
  • Weight‎:‎ 544.31g
  • Publication date‎:‎ 09 Nov 2011
  • Publisher‎:‎ McGraw‎-Hill Education ‎- Europe

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS "Contextual Pricing delivers a knock‎-out punch to complacent and low‎-return pricing approaches‎.‎‎.‎‎.‎This book is full of intriguing‎,‎ fresh insights which will expand your perspective on what is possible in maximizing revenue from your company‎'‎s products and services‎.‎" ‎-‎-Mark Greatrex‎,‎ Chief Marketing Officer‎,‎ Cox Communications‎,‎ and former SVP‎,‎ Global Still Beverages‎,‎ The Coca Cola Company "To effectively price‎,‎ managers must understand market context‎-‎-the frame of reference for buyers‎.‎ Context is far more important than the usual measures of price variation‎.‎ I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues‎.‎" ‎-‎-Dave Calhoun‎,‎ Chairman and CEO‎,‎ Nielsen Company‎,‎ and former Vice Chairman‎,‎ General Electric Company About the Book‎:‎ A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible‎.‎ The result has been superior performance against competitors who persist in a simplistic 1990s belief in "value‎.‎" Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels‎.‎ Identical products can sell at radically different prices to the same target customer‎-‎-if context is strategically managed‎.‎ This fact is how Procter & Gamble‎,‎ GE‎,‎ Coca‎-Cola Company‎,‎ Amazon‎,‎ Google‎,‎ Microsoft‎,‎ and others make sure they get the best possible price‎.‎ The use of context is changing the way companies price and sell in the new global economy‎.‎ This readable and market‎-tested book describes the contextual pricing perspective‎,‎ how it is being used in B2B and B2C markets‎,‎ and how you can make the shift to contextual pricing in your own business‎.‎ Whether you‎'‎re a CEO‎,‎ P&L manager marketing director‎,‎ sales manager‎,‎ or entrepreneur‎,‎ Contextual Pricing shows you how to‎:‎ Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better‎,‎ more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing‎-‎-how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding‎,‎ product development and channel strategies Increase your profits with proven pricing tools‎,‎ such as scientific bundling‎,‎ tiering‎,‎ branding‎,‎ upsell "hooks" and more Through its illuminating case‎-by‎-case studies‎,‎ Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won‎'‎t find anywhere else‎.‎ You‎'‎ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces‎-‎-and beat the competition through superior tactics‎,‎ not through lower margins‎.‎ When you know the secrets of Contextual Pricing‎,‎ you can name your price‎,‎ drive your sales‎,‎ increase your profits‎,‎ and own your success‎.‎

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