The NEW Rulebook for Entrepreneurial Success What‎'‎s the surest way to startup failure‎?‎ Follow old‎,‎ outdated rules‎.‎ In Content Inc‎.‎‎,‎ one of today‎'‎s most sought‎-after content‎-marketing strategists reveals a new model for entrepreneurial success‎.‎ Simply put‎,‎ it‎'‎s about developing valuable content‎,‎ building an audience around that content‎,‎ and then creating a product for that audience‎.‎ Notice a shift‎?‎ Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers‎.‎ It‎'‎s a brilliant reverse‎-engineering of a model that rarely succeeds‎.‎ The radical six‎-step business‎-building process revealed in this book is smart‎,‎ simple‎,‎ practical‎,‎ and cost‎-effective‎.‎ And best of all‎,‎ it works‎.‎ It‎'‎s a strategy Pulizzi used to build his own successful company‎,‎ Content Marketing Institute‎,‎ which has landed on Inc‎.‎ magazine‎'‎s list of fastest growing private companies for three years straight‎.‎ It‎'‎s also a strategy countless other entrepreneurs use to build their own multi‎-million dollar companies‎.‎ Build an audience and you‎'‎ll be able to sell pretty much anything you want‎.‎ Today‎'‎s markets are more dynamic and customers are more fickle than ever before‎.‎ Why would you put all your eggs in one basket before securing a loyal customer base‎?‎ Content Inc‎.‎ shows you how to get customers first and develop products later‎.‎ It‎'‎s the best way to build a solid‎,‎ long‎-lasting business positioned for today‎'‎s content‎-driven world‎.‎ This is the simple but profoundly successful entrepreneurial approach of one of today‎'‎s most creative business minds‎.‎ A pioneer of content marketing‎,‎ Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work‎.‎ In Content Inc‎.‎‎,‎ he breaks down the business‎-startup process into six steps‎,‎ making it simple for you to visualize‎,‎ launch‎,‎ and monetize your own business‎.‎ These steps are‎:‎ * The ‎"‎Sweet Spot‎"‎‎:‎ Identify the intersection of your unique competency and your personal passion * Content Tilting‎:‎ Determine how you can ‎"‎tilt‎"‎ your sweet spot to find a place where little or no competition exists * Building the Base‎:‎ Establish your number‎-one channel for disseminating content ‎(‎blog‎,‎ podcast‎,‎ YouTube‎,‎ etc‎.‎‎)‎ * Harvesting Audience‎:‎ Use social‎-media and SEO to convert one‎-time visitors into long‎-term subscribers * Diversification‎:‎ Grow your business by expanding into multiple delivery channels * Monetization‎:‎ Now that your expertise is established‎,‎ you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book‎.‎ Connect these six pieces like a puzzle‎,‎ and before you know it‎,‎ you‎'‎ll be running your own profitable‎,‎ scalable business‎.‎ Pulizzi walks you step by step through the process‎,‎ based on his own success ‎(‎and failures‎)‎ and real‎-world multi‎-million dollar examples from multiple industries and countries‎.‎ Whether you‎'‎re seeking to start a brand‎-new business or drive innovation in an existing one‎,‎ Content Inc‎.‎ provides everything you need to reverse‎-engineer the traditional entrepreneurial model for better‎,‎ more sustainable success‎.‎ Joe Pulizzi is an entrepreneur‎,‎ professional speaker‎,‎ and podcaster‎.‎ He is the founder of several startups‎,‎ including the Content Marketing Institute ‎(‎CMI‎)‎‎,‎ recognized as the fastest growing business media company by Inc‎.‎ magazine in 2014‎.‎ CMI produces Content Marketing World‎,‎ the world‎'‎s largest content marketing event‎,‎ and publishes the leading content marketing magazine‎,‎ Chief Content Officer‎.‎ Pulizzi‎'‎s book Epic Content Marketing was named one of Fortune magazine‎'‎s Five Must Read Business Books of the Year‎.‎