This text is written in an informal‎,‎ conversational style with emphases on investing in common stocks and traditional security analysis‎,‎ applications‎,‎ historical context‎,‎ qualitative factors‎,‎ and relevance to the individual investor‎.‎ There is extensive use of real companies and investment situations using the likes of Disney‎,‎ Home Depot‎,‎ Intel‎,‎ Microsoft‎,‎ Nike‎,‎ Southwest Airlines‎,‎ and Wal‎-Mart‎.‎ Most chapters have one or more mini‎-cases‎.‎