- Format: Paperback
- Number Of Pages: 704 pages
- Dimensions: 196 x 266 x 25mm
- Weight: 1,286g
- Publication date: 09 Oct 2013
- Publisher: Pearson Education Limited
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.