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Consumer Behaviour : A European Perspective

531 ج.م.

* Format‎:‎ Paperback * Number Of Pages‎:‎ 704 pages * Dimensions‎:‎ 196 x 266 x 25mm * Weight‎:‎ 1‎,‎286g * Publication date‎:‎ 09 Oct 2013 * Publisher‎:‎ Pearson Education Limited Now in its 5th edition‎,‎ Consumer Behaviour‎:‎ A European Perspective provides a fully comprehensive‎,‎ lively and engaging introduction to consumer ... المزيد عند جوميا

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  • أفضل سعر لـ Consumer Behaviour : A European Perspective من جوميا فى مصر هو 531 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى مارس 10, 2016

المواصفات الفنية

SKU:JU030BKAJ4XMNAFAMZ
Model:9780273772729
Product Dimensions:1039x764x118
Author:Margaret K Hogg, Michael R Solomon, Søren Askegaard

وصف جوميا

  • Format‎:‎ Paperback
  • Number Of Pages‎:‎ 704 pages
  • Dimensions‎:‎ 196 x 266 x 25mm
  • Weight‎:‎ 1‎,‎286g
  • Publication date‎:‎ 09 Oct 2013
  • Publisher‎:‎ Pearson Education Limited

Now in its 5th edition‎,‎ Consumer Behaviour‎:‎ A European Perspective provides a fully comprehensive‎,‎ lively and engaging introduction to consumer behaviour‎.‎ The book links in consumer behaviour theory with the real life problems faced by practitioners‎.‎ The unique five‎-part micro‎-to‎-macro wheel structure also provides a multi‎-disciplinary approach‎,‎ including the latest data to profile European consumers‎.‎ This book is ideal for second and third year undergraduate marketing students‎,‎ undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing‎.‎

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