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Constructing Public Opinion

183 ج.م.

* Number Of Pages 240 * Publisher Columbia University Press * Copyright 2001 * Edition NULL Is polling a process that brings ‎"‎science‎"‎ into the study of society‎?‎ Or are polls crude instruments that tell us little about the way people actually think‎?‎ The role of public opinion polls in ... المزيد عند جوميا

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المواصفات الفنية

SKU:JU030BKAEG93NAFAMZ
Model:9780231117678
Color:Multi-Color
Author:Lewis, Justin

وصف جوميا

  • Number Of Pages 240
  • Publisher Columbia University Press
  • Copyright 2001
  • Edition NULL

Is polling a process that brings ‎"‎science‎"‎ into the study of society‎?‎ Or are polls crude instruments that tell us little about the way people actually think‎?‎ The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken‎.‎ Here Lewis presents a new look at an old tradition‎,‎ the first study of opinion polls using an interdisciplinary approach combining cultural studies‎,‎ sociology‎,‎ political science‎,‎ and mass communication‎.‎ Rather than dismissing polls‎,‎ he considers them to be a significant form of representation in contemporary culture‎;‎ he explores how the media report on polls and‎,‎ in turn‎,‎ how publicized results influence the way people respond to polls‎.‎ Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate‎.‎ While the media´s influence is limited‎,‎ it works strategically to maintain the power of pro‎-corporate political elites‎.‎

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