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CEO Branding : Theory and Practice

929 ج.م.
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* Format‎:‎ Paperback * Number of Pages‎:‎ 336 pages * Dimensions‎:‎ 150 x 226 x 20mm * Weight‎:‎ 519.99g * Publication date‎:‎ 25 Jun 2015 * Publisher‎:‎ Taylor and F... المزيد عند جوميا

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  • أفضل سعر لـ CEO Branding : Theory and Practice من جوميا فى مصر هو 929 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى مارس 12, 2016

المواصفات الفنية

SKU:JU030BKAJC4INAFAMZ
الموديل:9781138013728
المؤلف:Marc Fetscherin

وصف جوميا

  • Format‎:‎ Paperback
  • Number of Pages‎:‎ 336 pages
  • Dimensions‎:‎ 150 x 226 x 20mm
  • Weight‎:‎ 519.99g
  • Publication date‎:‎ 25 Jun 2015
  • Publisher‎:‎ Taylor and Francis Ltd

CEO Branding advances our understanding of the importance and impact that CEOs have on companies‎.‎ In recent years‎,‎ there has been a growing body of interdisciplinary literature on this powerful aspect of branding‎,‎ and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise‎.‎ The book introduces the concept of the CEO as a brand‎,‎ and outlines the "4Ps" of this branding mix ‎- the CEO ‎(‎person‎)‎‎,‎ personality‎,‎ prestige ‎(‎reputation‎)‎‎,‎ and performance‎.‎ It discusses the CEO branding process‎,‎ and demonstrates the many ways in which this ‎'‎human brand‎'‎ affects the company in financial terms ‎(‎such as performance‎,‎ profit‎,‎ and stock returns‎)‎‎,‎ as well as non‎-financial terms ‎(‎reputation‎,‎ trust‎,‎ and firm strategy‎)‎‎.‎ The book also includes ‎'‎lessons learned‎'‎ and many examples that illustrate how companies can measure and manage the CEO brand‎.‎ This comprehensive‎,‎ authoritative volume will give students‎,‎ researchers‎,‎ marketing and communication managers‎,‎ and CEOs themselves a thorough understanding of all aspects of the CEO brand‎.‎ A must read for any CEO who is serious about developing‎,‎ managing and measuring their own brand‎.‎ For more information‎,‎ visit www‎.‎ceobranding‎.‎org

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