After the female version from 2010‎,‎ Carolina Herrera presents the 212 VIP masculine edition‎.‎ 212 VIP Men is run by the same slogans‎:‎ "Are you on the list‎?‎" and "This is a private party‎.‎" The fragrance reflects the style and attitude of the New York party elite‎,‎ described as a party animal and nightlife scent‎,‎ containing notes of gin and vodka‎.‎ A man of this fragrance is a fun‎,‎ charismatic and stylish‎,‎ awakening lust and envy in others‎.‎

The oriental woody composition is created by Emilie Coppermann as an explosive cocktail of vodka‎,‎ passion fruit‎,‎ frozen mint‎,‎ ginger‎,‎ black pepper‎,‎ lime caviar‎,‎ leather‎,‎ spices‎,‎ amber and king wood‎.‎