After the female version from 2010‎,‎ Carolina Herrera presents the 212 VIP masculine edition‎.‎ 212 VIP Men is run by the same slogans‎:‎ ‎"‎Are you on the list‎?‎‎"‎ and ‎"‎This is a private party‎.‎‎"‎ The fragrance reflects the style and attitude of the New York party elite‎,‎ described as a party animal and nightlife scent‎,‎ containing notes of gin and vodka‎.‎ A man of this fragrance is a fun‎,‎ charismatic and stylish‎,‎ awakening lust and envy in others‎.‎The oriental woody composition is created by Emilie Coppermann as an explosive cocktail of vodka‎,‎ passion fruit‎,‎ frozen mint‎,‎ ginger‎,‎ black pepper‎,‎ lime caviar‎,‎ leather‎,‎ spices‎,‎ amber and king wood‎.‎The face of the campaign is Jon Kortajarena‎.‎ The fragrance is available as 200ml edu toilette ‎.‎212 VIP Men was launched in 2011‎.‎ The nose behind this fragrance is Emilie ‎(‎Bevierre‎)‎ Coppermann‎.‎