Bvlgari is launching a new fragrance in September this year‎.‎ The perfume named BLV Eau de Parfum II joins their opulent collection of perfumes as a feminine aroma which gives a feeling of nature‎,‎ femininity‎,‎ magnetism and harmony‎.‎ Bluish nuances and modern vision of perfume BLV EDP II were created in cooperation with perfumer Jacques Cavallier‎.‎

Cavallier says he did not want to create a fragrance that reminds of transparent aromas of the 90es‎,‎ but to offer a rich‎,‎ clear and sophisticated fragrance which expresses quality of the house of Bvlgari‎.‎ ‎"‎This is a positive‎,‎ encouraging fragrance which connects the opposites‎"‎‎.‎

Top notes of Bvlgari BLV Eau de Parfum II introduce violet‎,‎ star anise‎,‎ liquorice and mandarin‎,‎ while letting a floral heart dominate with its aromas of iris absolute surrounded with patchouli and Haiti vetiver‎.‎ A base incorporates three amber nuances‎:‎ ambergris and benzoin‎,‎ with labdanum‎,‎ finishing with Tonka and musk‎.‎

Its flacon has geometrical shape and slightly curved surfaces with a silver stopper with engraved logo of the brand‎.‎ The perfume can be purchased as 30‎,‎ 50 and 75 ml EDP‎,‎ along with accompanying products – 200 ml perfumed bath and 200 ml body lotion‎.‎ Advertising face is Laetitia Casta who is wearing Sassi necklace from High Jewelry collection‎.‎ BLV Eau de Parfum II was launched in 2009‎.‎