Business Anthropology is the first concise work to juxtapose‎,‎ compare‎,‎ and integrate anthropological methods and theories with contemporary business practices and theories‎.‎ In this latest edition‎,‎ illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever‎-growing utility in a variety of organizational and consumer settings‎.‎ The book explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes‎,‎ diversity‎,‎ and globalization to product design and consumer behavior‎,‎ in both for‎-profit and non‎-profit organizations‎.‎ Anthropologists use a holistic approach to gather and analyze data‎.‎ They get to know people both inside and outside the organization‎,‎ understand diverse perspectives from an objective viewpoint‎,‎ gain in‎-depth knowledge about local wants and needs‎.‎