As pair to this year‎'‎s edition for men Burberry Brit Rhythm for Men‎,‎ Burberry is presenting edition for women signed by perfumers of the house of Givaudan Nathalie Cetto and Antoine Maisondieu‎.‎ The new fragrances introduce „aromatic and fresh English lavender from Kent that plays key role in the composition‎,‎ while orange and iris add a dose of sensuality ‎"‎‎.‎

This is the first fragrance by Burberry that has lavender as central note that plays the main role in the composition‎.‎ English lavender is much more aromatic that the French lavender and its shades in this composition are more prominent‎.‎ Creator‎'‎s and perfumer’s wish was to use the typical ingredient arriving from England – as pointed out by Nathalie Cetto‎.‎ She also adds that the new Burberry perfume has a fundamental paradox in its essence – confrontation of spicy ingredients such as pink pepper and floral notes of Petalia playing till the base notes‎.‎ Scent of peony evokes youth and is somewhat lighter that the scent of rose and the effect of the new Givaudan molecule provides the feeling that you are in a cloud of peony petals‎!‎

Top notes of the new fragrance await us with English lavender‎,‎ pink pepper and neroli‎,‎ taking us to the heart of orris absolute‎,‎ blackberry leaves and orange blossom combined with specially patented molecule of the house of Givaudan named Petalia carrying the scent of peony accords‎.‎ The base incorporates vetiver‎,‎ musk and vibrant wood‎.‎ The fragrance is expected on the market from January 28th 2014 and will be available in all official Burberry stores‎.‎ It will premiere on January 3rd 2014 at Sephora in Paris ‎(‎Avenue des Champs‎-Élysées‎)‎‎,‎ while the London premiere will be held on January 23rd 2014 in Selfridges‎.‎

Burberry Brit Rhythm for Women arrives as 90 ml EDT‎.‎‎.‎

Just like the version for men Burberry Brit Rhythm for Men the fragrance for women is closely connected with music and acoustic performance – explains Christopher Bailey‎.‎ Like previous perfumes of Burberry collection‎,‎ the new fragrance for women features DNA of the brand and follows the style of the house‎.‎ He adds‎:‎ ‎"‎Rhythm for Women has the aim to capture emotion‎,‎ excitement and attitude that live music provides‎.‎ That is truly a kind of adrenaline that you get from the music‎.‎‎.‎‎.‎‎"‎ Fluid color of the new perfume is soft pink and contains powdery softness and sensibility‎.‎

This fragrance will also be promoted and accompanied by fashion line Burberry that will be launched additionally‎.‎ It will include a special collection of leather jackets and smoky‎-eyes make‎-up worn by Suki Waterhouse in provocative video ad and black and white advertising campaign that announces new editions‎.‎ Bailey points out that from now on clothes‎,‎ purses and nail polish will be created to be wearable together‎,‎ thanks to new division in the house of Burberry‎.‎