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BLUE OCEAN STRATEGY‫( How to Create Uncontested Market Space and Make the Competition Irrelevant)

100 ج.م.

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value ... المزيد عند سوق.كوم

اشتريه من سوق.كوم

تفاصيل المنتج

  • أفضل سعر لـ BLUE OCEAN STRATEGY‫( How to Create Uncontested Market Space and Make the Competition Irrelevant) من سوق.كوم فى مصر هو 100 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى مايو 09, 2016

المواصفات الفنية

Category Type:Marketing
Item EAN:2724309563124
Author:W.CHAN KIM AND RENEE MAUBORGNE
Publisher:HARVER BUSINESS

وصف سوق.كوم

 Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture blue oceans

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