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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

100 ج.م.

* Type of book‎:‎ Business And Commerce * Language‎:‎ English * Publisher‎:‎ Harvard Business Press * Publishing year‎:‎ 2005 * Number of pages‎:‎ 256 * ISBN‎:‎ 9781591396192 Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries‎,‎ Kim & Mauborgne argue that companies ... المزيد عند جوميا

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  • أفضل سعر لـ Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant من جوميا فى مصر هو 100 ج.م.
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  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى مايو 01, 2016

المواصفات الفنية

SKU:JU030BKAKQMCNAFAMZ
Production Country:United States
Color:Multi Color
Main Material:Paperback
Author:Kim W. Chan And Renee Mauborgne

وصف جوميا

  • Type of book‎:‎ Business And Commerce
  • Language‎:‎ English
  • Publisher‎:‎ Harvard Business Press
  • Publishing year‎:‎ 2005
  • Number of pages‎:‎ 256
  • ISBN‎:‎ 9781591396192
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries‎,‎ Kim & Mauborgne argue that companies can succeed not by battling competitors‎,‎ but rather by creating ″blue oceans″ of uncontested market space‎.‎ They assert that these strategic moves create a leap in value for the company‎,‎ its buyers‎,‎ and its employees while unlocking new demand and making the competition irrelevant‎.‎ The book presents analytical frameworks and tools to foster an organization‎'‎s ability to systematically create and capture blue oceans

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