A New York Times bestseller‎.‎ Longlisted for the Financial Times/Goldman Sachs Business Book of the Year Award‎.‎ Since Aristotle‎,‎ we have fought to understand the causes behind everything‎.‎ But this ideology is fading‎.‎ In the age of big data‎,‎ we can crunch an incomprehensible amount of information‎,‎ providing us with invaluable insights about the what rather than the why‎.‎ We‎'‎re just starting to reap the benefits‎:‎ tracking vital signs to foresee deadly infections‎,‎ predicting building fires‎,‎ anticipating the best moment to buy a plane ticket‎,‎ seeing inflation in real time and monitoring social media in order to identify trends‎.‎ But there is a dark side to big data‎.‎ Will it be machines‎,‎ rather than people‎,‎ that make the decisions‎?‎ How do you regulate an algorithm‎?‎ What will happen to privacy‎?‎ Will individuals be punished for acts they have yet to commit‎?‎ In this groundbreaking and fascinating book‎,‎ two of the world‎'‎s most‎-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution‎.‎