Most companies have massive amounts of data at their disposal‎,‎ yet fail to utilize it in any meaningful way‎.‎ But a powerful new business tool ‎- analytics ‎- is enabling many firms to aggressively leverage their data in key business decisions and processes‎,‎ with impressive results‎.‎ In their previous book‎,‎ Competing on Analytics‎,‎ Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities‎.‎ Rather than "going with the gut" when pricing products‎,‎ maintaining inventory‎,‎ or hiring talent‎,‎ managers in these firms use data‎,‎ analysis‎,‎ and systematic reasoning to make decisions that improve efficiency‎,‎ risk‎-management‎,‎ and profits‎.‎ Now‎,‎ in Analytics at Work‎,‎ Davenport‎,‎ Harris‎,‎ and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day‎-to‎-day operations‎-‎-one business decision at a time‎.‎ They show how many types of analytical tools‎,‎ from statistical analysis to qualitative measures like systematic behavior coding‎,‎ can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed‎.‎ Based on all‎-new research and illustrated with examples from companies including Humana‎,‎ Best Buy‎,‎ Progressive Insurance‎,‎ and Hotels‎.‎com‎,‎ this implementation‎-focused guide outlines the five‎-step DELTA model for deploying and succeeding with analytical initiatives‎.‎ You‎'‎ll learn how to‎:‎ * Use data more effectively and glean valuable analytical insights * Manage and coordinate data‎,‎ people‎,‎ and technology at an enterprise level * Understand and support what analytical leaders do * Evaluate and choose realistic targets for analytical activity * Recruit‎,‎ hire‎,‎ and manage analysts Combining the science of quantitative analysis with the art of sound reasoning‎,‎ Analytics at Work provides a road map and tools for unleashing the potential buried in your company‎'‎s data‎.‎