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سعر ومواصفات Generic Always On: Advertising, Marketing And Media In An Era Of Consumer Control: The Future Of Advertising And Marketing - By Christopher Vollmer, Geoffrey Precourt

  • أفضل سعر لـ Generic Always On: Advertising, Marketing And Media In An Era Of Consumer Control: The Future Of Advertising And Marketing - By Christopher Vollmer, Geoffrey Precourt by جوميا فى مصر هو 231 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Generic Always On: Advertising, Marketing And Media In An Era Of Consumer Control: The Future Of Advertising And Marketing - By Christopher Vollmer, Geoffrey Precourt فى جوميا مع اسعار تبدأ من 282 ج.م.
  • أول ظهور لهذا المنتج كان فى نوفمبر 02, 2017

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  • Category Type‎:‎ Business Strategy
  • ISBN‎:‎ 9780071508285
  • Author‎:‎ Christopher Vollmer‎,‎ Geoffrey Precourt
  • Publisher‎:‎ Mcgraw‎-Hill
  • Binding‎:‎ Paperback
  • Book Language‎:‎ English
  • The Wall Street Journal BestsellerThe Future is Now‎-‎-Get Ready to Reap the Profits‎.‎We stand at the beginning of a consumer‎-centric age‎-‎-an era with potentially enormous returns for leaders in marketing‎,‎ advertising and media‎-‎-if they get their approach right‎.‎ The new media environment is “always on‎,‎” digitally accessible to audiences from anywhere at any time‎,‎ and responsive to their control‎.‎ As consumers get used to this‎,‎ the world of marketing is shifting to one of constant experimentation‎,‎ fine‎-grained insight through new metrics‎,‎ and continual innovation of the visible advertising message‎,‎ as well as the changing business infrastructure beneath it‎.‎The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up‎-to‎-the‎-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals‎.‎ Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world‎,‎ Always On introduces you to the companies that are reshaping the ways we will reach customers in the future‎.‎Their secrets are in this book‎,‎ including how to‎:‎

    Match your messages to the right media

    Learn the leading strategies of consumer‎-centric pioneers

    Discover the lessons of laggard marketers

    Explore viral marketing

    Track advertising spending shifts

    Capture emerging opportunities in a world of constant change

    Master the new marketing metrics

    Engage your customers on their termsFiguring out the best mix of strategies for any brand requires experimentation‎,‎ networking‎,‎ innovation‎,‎ analytics‎,‎ and risk taking‎-qualities that have never been adequately nurtured in a marketer‎'‎s traditional career path‎.‎ Always On puts you at the front of the race for successful innovation‎,‎ with the latest successful approaches and techniques‎-‎-essential competitive knowledge in a marketing and advertising world that never quits‎.‎

  • ISBN‎:‎ 9780071508285
  • Publisher‎:‎ McGraw‎-Hill
  • Author‎:‎ Christopher Vollmer‎,‎ Geoffrey Precourt

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    مراجعات Generic Always On: Advertising, Marketing And Media In An Era Of Consumer Control: The Future Of Advertising And Marketing - By Christopher Vollmer, Geoffrey Precourt

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