Companies face the challenge of measuring and analyzing the near‎-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales‎.‎ Adobe Analytics ‎(‎formerly SiteCatalyst‎)‎ provides product and content managers‎,‎ marketers‎,‎ and analysts with real‎-time intelligence on customers‎'‎online behavior‎,‎ helps businesses anticipate what their customers will want‎,‎ personalizes their onlinev experience‎,‎ and delivers relevant content across web and mobile channels‎.‎ This quick lookup guide by Adobe Analytics expert Shane Closser uses clear‎,‎ concise explanations and an easy‎-to‎-use format to jump in and start using Adobe‎'‎s powerful web analytics tool‎.‎ You‎'‎ll learn the quickest way to‎:‎ * Create metrics* Run and set options for reports* Measure the effectiveness of marketing campaigns* Engage and retain customers* Track customers through the conversion funnel* Share reports and set up dashboards