This book will take a broad look at the ways in which the concept of sustainability is being applied in the business context‎.‎ It answers the question‎,‎ ‎'‎What does Sustainability mean to the way we practice business‎?‎‎'‎ A key characteristic is its concise‎,‎ readable‎,‎ comprehensive treatment of the complex issues sustainability raises for the business world‎.‎ The goal of the book is to provide the reader an introduction to knowledge and skills they need to help organizations understand and act upon the principles of sustainability‎.‎ The reader will also gain a deeper understanding of the relationships among business‎,‎ society‎,‎ and the environment‎.‎ The approach of this book is to examine a variety of market failures and how different businesses choose to respond to them‎.‎ It will explore strategies to correct these market failures ‎- with improved product innovation‎,‎ entrepreneurial activity‎,‎ and government action‎.‎ This book will also explore the techniques and tools of sustainability from a practical‎,‎ business‎-oriented perspective‎.‎ As an introduction to sustainability‎,‎ this book will function to anchor the Business Expert Press sustainability collection‎,‎ helping the reader appreciate its coherence and depth‎.‎ This book is written for an advanced undergraduate and graduate‎-level business school reader‎,‎ as well as for their professors‎.‎ It will also find a readership with science‎,‎ social science and engineering professors and students for courses on sustainability in those disciplines and with the management practitioner striving to build the competitive advantage sustainability can confer‎.‎