For graduate and undergraduate courses in marketing management‎.‎ A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise‎,‎ streamlined version of Kotler and Keller‎'‎s fifteenth edition of Marketing Management‎,‎ a comprehensive look at marketing strategy‎.‎ The book‎'‎s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations‎,‎ projects‎,‎ and cases‎.‎ The Sixth Edition approaches the topic of marketing from a current standpoint‎,‎ focusing its information and strategy on the realities of 21st century marketing‎.‎ Individuals‎,‎ groups‎,‎ and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text‎.‎