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One of the toughest lessons every business leader learns is how hard it is to
generate sustained growth. Stalled growth is the rule, not the exception--even
for the best-managed companies. That's especially true in unpredictable
economic environments such as the one we're experiencing today.
McKee has a unique understanding of what happens when growth stalls. His firm
commissioned a study of 700 companies that had at one time been among the
nation's fastest-growing businesses. Developed in concert with Decision
Analyst, a leading national research and consulting firm, the study probed
areas as diverse as corporate structure, competition, branding, finance, and
strategy. The target respondent profile were CEOs, owners, principals,
presidents, managing directors or chairmen of the board. In-depth follow-up
interviews yielded fascinating stories and personal comments from executives
who had been living on the front lines of real-life growth crises. McKee
presents compelling knowledge about how and why companies lose their way, and
offers practical advice about how they can rekindle growth.
When Growth Stalls demonstrates that sluggish growth is generally produced
not by mismanagement or strategic blundering but by natural market forces and
management dynamics that are often unrecognized--and widespread. The book
presents seven characteristics that commonly correlate with stalled growth and
what to do about them. Some are external forces to which countless companies
have fallen victim: economic upheavals, changing industry dynamics, and
increased competition. What McKee points out, however, is how often they catch
companies off-guard. More surprising are four subtle and highly destructive
internal factors that conspire to keep companies down: lack of consensus among
the management team, loss of nerve, loss of focus, and marketing inconsistency.
McKee makes the case that, regardless of what's going on outside of an
enterprise, it's what's inside that counts.