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An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and...open to
almost anything! Twitter's style of quick remarks lends itself to a carefree,
conversational tone, ripe for passing along a plug, sharing a suggestion, or
referencing a recommendation. This fun and friendly book is an excellent first
step for gaining insight on how to effectively use one of the most popular
social media tools to expand the success of a business.
In addition to covering the basics of Twitter, this easy-to-understand guide
quickly moves on to techniques for incorporating a Twitter strategy into your
marketing mix, combining new and old media, building your network, using
Twitter tools, and measuring your success. Examines how Twitter's style for
character-count caps and real-time posting allows for unique marketing
opportunities Analyzes several real-world examples of successful strategies for
marketing on Twitter Discusses ideas for promoting brands on Twitter, building
a following, communicating better with followers, and driving traffic to a Web
site Shares the top Twitter applications
So get chirping and put Twitter to work for your marketing needs today!