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Six decades ago, Toyota was an embarrassment. Today, they are the auto-
industry leader. The Toyota Leaders: An Executive Guide tells how they did it,
and in such a way that allows readers to apply the lessons. Discover how Toyota
is more than just a series of good business moves, but a culture first put into
place by its founders and built on through the years. Not a corporate history,
Sato uses Toyota's past to contextualize his discussion as he focuses on the
company's unique business strategies.
- Find out why an innovative vehicle like the hybrid Prius came from Toyota
and not the more technologically - advanced Honda.
- Learn how General Motors supplied invaluable business know-how to
then-provincial Toyota in the early eighties.
- Discover why Toyota thinks giving back to Japan and the world is a smart
- Learn how a national healthcare system is a good thing for business.
This is the Toyota book for entrepreneurs and executives in all industries,
not just manufacturing.