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وصف كتب مصر
Valuable lessons from Japan’s mobile industry yield 6 Immutable Laws for
Mobile Business globally
Japan’s mobile customers enjoyed better mobile devices, more content, and the
most advanced functionality and services for the last 10+ years. This book
helps cut through the many myths and all of the hype surrounding Japan’s mobile
dominance to identify the most important laws that will guide the success of
mobile businesses around the world. Based on detailed market analysis and
unprecedented access to the major players and pioneers of the Japanese mobile
industry, this publication helps you understand the Six Immutable Laws of
Mobile Business. These will help you and your business successfully navigate
the challenges that the world’s Wireless Revolution brings. From Law #1 through
Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help
guide you to distinguish mobile myth from mobile fact, micro developments from
macro trends, and regional characteristics from universal truths.
The book highlights Japan’s incredible efforts to offer consumers complex,
high-tech devices with enriched services that are nonetheless elegant and easy
to use, a quest which the authors have labeled "Simplexity." Based on their
interviews and observations, the authors assert that, "Simplexity will be what
truly empowers individual users through their mobile devices.
Filled with case studies exploring all aspects of the Japanese mobile
industry, this unique publication points carriers and content and service
providers towards successful business models and practices for today’s and
tomorrow’s mobile Internet.
This book is the beginning of the conversation of The Six Immutable Laws of
Mobile Business, which is regularly being updated and expanded upon