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وصف كتب مصر
This volume addresses commonly held beliefs and misconceptions about the
nature and role of multi-national enterprises. It presents a range of
perspectives by leading academics, focusing on core themes and illustrating
these themes with current business practices.
Examines the evolution of multinational firms, their new forms and
organization, and their global impact
Reviews multinational enterprises as they relate to globalization,
cross-border management, international business, business and society,
resources and capabilities management, strategic management, and corporate
Draws comparisons between analyses of the performance-based outcomes of an
economics tradition, and the more process and relationship-oriented results of
an organization behaviour approach