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Product Design can be a challenging field of study because the discipline
touches on so many subject areas such as materials, manufacturing, idea
generation, CAD, engineering functions, art, market research and product
types. By exploring a variety of key areas, The Fundamentals of Product
Design provides an integrated and cohesive view of the product design process
and offers pointers about what factors to consider and where your next steps
might take you at each stage of the process. The Fundamentals of Product
Design can be used as both a reference text and useful guide. Each chapter is
packed with examples of work from talented designers around the globe, which
help illustrate points in the text and will fuel and inspire your own
creativity. Other titles in AVA's Product Design series include: Idea
Searching , Material Thoughts and Visual Conversations .