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وصف كتب مصر
The basics of marketing, for students in graphic arts, advertising, and media
* How to develop successful marketing communications--for non-business majors
* Readable text plus 200 color images
This readable, authoritative overview is the perfect introduction to the
basics of marketing and marketing communications. Designed for students who are
not specializing in business--but who want to learn how marketing firms move
from product concept to branding to selling--"The Fundamentals of Marketing
Communications" is an ideal introduction to the subject. Selling theories,
consumer behavior, market research, strategic thinking, and managing the
creative process are all clearly explained. Now even non-business majors,
especially students in advertising, graphic design, and media, can understand
the market forces that drive our economy.