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وصف كتب مصر
The wide range and the frequently renewed formulation of strategies and
organization models of corporate banking highlight (a) the absence of both an
established theoretical framework and a dominant model, (b) the huge risk of
misalignment of strategy, market policies, macro/micro and hard/soft
organizational profiles, (c) the pressure imposed on banks’ personnel who have
to reshape skills and competencies as well as to accept new career patterns. By
bridging bank management theoretical grounds and the empirical survey of
strategic choices, organization models and operating mechanisms in 12 European
banks, the book will be of benefit for different groups of readers: bank
managers and consultants, bank professionals, academic researchers and students.