Strategic Marketing Problems: Cases and Comments (11th Edition)

254.40 ج.م.

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that ... المزيد عند كتب مصر

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  • أفضل سعر لـ Strategic Marketing Problems: Cases and Comments (11th Edition) من كتب مصر فى مصر هو 254.40 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلام
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • تباع المنتجات المماثلة لـ Strategic Marketing Problems: Cases and Comments (11th Edition) فى كتب مصر مع اسعار تبدأ من 349.90 ج.م.
  • أول ظهور لهذا المنتج كان فى أغسطس 20, 2014

وصف كتب مصر

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

تقييمات Strategic Marketing Problems: Cases and Comments (11th Edition)

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منتجات مماثلة

منتجمتجرسعرطرق الدفعمدة التوصيلرسوم الشحن والتوصيل

متجر: كتب مصر

سعر: 349.90 ج.م.طرق الدفع:
دفع عند الاستلام
مدة التوصيل: 5-8 أيام رسوم التوصيل: 10 ج.م. اشتريه